I think you're so wise to be thinking on the side of integrating a campaign
with another event. Nothing sends the message of good stewardship to
donors and potential
donors than NOT wasting money.
To couple the celebration with homecoming and the return of football is
terrific -- a ready made
crowd that is getting a "three-fer," homecoming, football AND a successful
campaign. Using the
half-time to have the official celebration of the campaign is logical and
to wrap it into the ongoing
success of the institution.
For a give-away, you might consider doing a program with a "vintage" 1953
-- though I'm loath to admit
that anything that I might remember could be "vintage!" -- look and
transition through the book
with pictures from your archives of the years between to any physical
manifestations of the campaign.
If there were no building projects, those current photos could be students,
etc. All should be
reasonably priced. One other quick thought ... you might choose the
design for the program early
enough to use the same motif for the invitations/mailings for Homecoming.
Good luck and congratulations on the successes,
Institutional Advancement Client Practice Team
How higher education does business
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"Fort, Lisa B."
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<FUNDSVCS@LISTSER Campaign Celebration
Please respond to
This isn’t a very “technical” question but I would like to hear ideas from
the group about what they’ve done on a “small-scale” to celebrate a
campaign conclusion. We plan to do this in October during our homecoming.
We’re bringing back football (which hasn’t been at the college since 1953)
this year…would it be appropriate to do something during half-time at our
homecoming game and do you feel that we need a “token” to give out? Our
President and trustees are having a celebration for all major donors.
Thanks for any ideas!
Lisa B. Fort, BC '88
Director of Stewardship/Office Manager
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